Innovation & Market Intelligence Analyst


OBJETIVE

Responsible for supporting the analysis, generation, and management of strategic marketing information focused on brand performance, consumer behavior, and market trends, contributing to data‑driven commercial and innovation decision‑making.

The role supports the development of reports, analyses, and dashboards that integrate internal business data and external market information, helping identify opportunities for improvement, growth, and innovation in products, portfolio, and value propositions, while ensuring alignment with the company’s strategic objectives.



RESPONSIBILITIES:

*Analyze and prepare market reports to monitor brand and competitor performance, using market data platforms such as Nielsen, SPINS, and similar sources.
*Support weekly and monthly reporting on market share and performance vs. competitors.
*Research and analyze consumer, market, and food industry trends, including consumption habits, economic impact, and key product attributes (healthy, organic, convenience, sustainability).
*Identify innovation and product trends (new formats, ingredients, flavors, and claims).
*Support market size and category analysis, providing visibility into market structure, positioning, and growth opportunities.
*Analyze market information for new product development, supporting Innovation and R&D teams with feasibility, competitive, and trend insights.
*Prepare clear, structured analyses and presentations to support commercial and innovation decision-making.




REQUIREMENTS:

*Bachelor’s degree in marketing, Business Administration, Economics, Engineering, or a related field.
*0–3 years of experience in Market Intelligence, Marketing Analysis, Data *Analysis, or similar roles.
*Strong analytical skills and attention to detail
*Experience working with data and reports
*Data analysis & visualization (Excel, Power BI, Tableau)
*Market research and competitive analysis
*Data management and reporting
*Experience with market data tools (Nielsen, Kantar, etc.)
*Exposure to financial or commercial analysis
*Advanced English


UBICACIÓN:

Zona Industrial, GDL - Presencial de Lunes a Viernes de 8:00 am – 5:00 pm

OFRECEMOS
Sueldo Base + prestaciones superiores y beneficios adicionales:
SGMM
Seguro de Vida
Seguro de Gastos Medicos menores
Seguro Social
15 días de Aguinaldo al año
Vacaciones de ley
25% Prima Vacacional
Vales de Despensa
Fondo de Ahorro
Comedor subsidiado
PTU
Seguro de vida
Bono
Beneficios adicionales