At Paystand, we’re not just another fintech company—we’re trailblazers in decentralized finance (DeFi), transforming how businesses manage their finances. With thriving hubs in Scotts Valley, South San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we’re leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years, we’re among the fastest-growing companies reshaping the future of finance.
Address: Av. de las Américas 1254, Country Club, 44610 Guadalajara, Jal.
Role at a Glance:
We are seeking a highly skilled and detail-oriented SEO Specialist to enhance our online presence and drive organic and direct traffic to our website. The ideal candidate will have a deep understanding of search engine algorithms, excellent analytical skills, and a proven track record of implementing effective organic strategies that improve search engine rankings and boost ROI.
Responsibilities:
Traffic & Ranking: Develop and implement comprehensive SEO strategies to increase rankings, drive traffic, and improve website performance.
Keywords: Conduct keyword research to identify high-value search terms and long-tail opportunities.
Website Optimization: website content, metadata, headers, and images for search engines. Ensure content is keyword-rich, relevant, and aligned with business goals. Collaborate with content teams to develop SEO-friendly articles, blog posts, and landing pages.
Technical SEO: Audit and analyze website structure and performance to identify issues affecting search visibility. Link Building and Off-Page SEO. Experiment with innovative SEO tactics to stay ahead of the competition.
Industry: Monitor industry trends, algorithm updates, and competitors to ensure strategies remain effective.
Qualifications
2+ years of experience in B2B marketing, with a focus on demand generation and/or vertical-specific marketing.
Strong research and analytical skills, with the ability to translate insights into actionable marketing plans.
Strong understanding of industry-specific marketing strategies and challenges.
Experience with marketing automation platforms (HubSpot experience preferred)
Analytical mindset with expertise in tracking and reporting on campaign performance metrics.
Some Perks
Enjoy generous PTO and sick leave, because we believe in balance.
Fuel your days with free snacks and paid lunches in the office.
We've got your health covered with Major Medical Health Insurance.
Stay nourished with food vouchers and plan for your future with savings funds.
Unlock stock options and own a piece of our success!
Work with the best tools and equipment, setting you up to thrive.
And the best part? Endless growth opportunities await you as we rapidly expand!